SEO
Not rankings — demand that comes from them.
Details Your software, your list, your sending infrastructure.
Email Marketing
We build you your own bulk email software: sending runs on Amazon SES, and the software and database belong to you. Unlimited lists, automatic removal of failing addresses, reporting on every campaign, and consent and unsubscribe records kept in line with the rules.
Details
- Amazon SES infrastructure — pay per email sent, no subscription
- The software and database are the customer’s: both the list and the code stay with you
- Unlimited lists and segments; subscriber management through tags
- Failing addresses removed automatically (hard bounces and complaints)
- One-click unsubscribe — footer link and the List-Unsubscribe header
- Consent-registry integration: permission checks and opt-out records
- Delivery, open, click and conversion reporting
- SPF / DKIM / DMARC setup and domain warm-up
Contact
Aydın Uzunboy
Emailinfo@adgoritma.com
WhatsAppMessage on WhatsApp
Calls are handled over WhatsApp.
How the flow runs
These are example flows; the real one is built around your process. Press “Play” and watch where the message goes, step by step — or click any step.
How a new address joins the list — and why some never do.
Message wording is illustrative; it gets written in your voice, for your product. Waiting times, conditions and channel order are decided together during setup.
Owning it instead of renting it
On off-the-shelf newsletter platforms the monthly fee climbs with every subscriber, your list lives on someone else’s servers and they set the rules. We install the software for you: the code is yours, the database is yours, and the sending account is opened in your name. If you stop working with us, the list and the system stay where they are.
- Runs on your own server or in your own cloud account
- Subscriber data is never held on a third-party platform
- No monthly fee tied to subscriber count
- Source code and database access belong to you
Why Amazon SES?
SES is Amazon’s email sending infrastructure; it carries some of the largest mail traffic in the world and, set up properly, delivers well. Pricing is per email sent — not per subscriber. The difference between one campaign a month and three a week lands on the invoice exactly as it happened, and you are not buying a padded package.
- Charged per email sent, not per subscriber held
- DKIM signing and domain verification as standard
- Instant notification of hard bounces, soft bounces and complaints
- The account sits in your AWS account; reputation accrues to your domain
Unlimited lists and segment management
There is no cap on how many lists you create. Dealers, retail customers, cards collected at a trade fair, buyers who have gone quiet — each can be a separate list, or one list with tags. Tags are usually more useful: the same person can be “dealer”, “Istanbul” and “bought in 2024”, and a campaign is built on those intersections.
- Unlimited lists, tags and segments
- Source tracking: where every address came from is recorded
- Bulk import with duplicates merged
- Overlap control so nobody receives two campaigns in one week
Failing addresses removed automatically
Lists decay, and that is normal: people change jobs, mailboxes close, domains lapse. The danger is continuing to send to dead addresses — once the hard-bounce rate climbs, providers start filing all of your mail as spam. The software listens to the SES notifications and acts without anyone touching it.
- Permanently failing addresses are suppressed immediately
- Temporary failures are retried a few times, then set aside
- Complainers are removed permanently — no exceptions
- List health report: which source produces broken addresses?
Unsubscribe and consent handling
Every email carries a working unsubscribe link, and the mail client’s own unsubscribe button is supported too (List-Unsubscribe). Leaving takes one click, with no confirmation step. Where consent for commercial email is held in a national registry — as it is in Türkiye — the software checks permission before sending and writes opt-outs back to that registry.
- One-click exit: footer link plus List-Unsubscribe header
- Consent checked before each send
- Opt-outs written to the registry and kept locally
- Transactional mail kept separate from marketing mail
Reporting and sending health
A report is more than an open rate. How many were delivered, how many bounced, who clicked, how many of those ordered — kept per campaign and per segment. Because the data sits in your own database, it can be joined with your CRM, your store or your ERP.
- Delivered, opened, clicked and converted — by campaign and by segment
- Bounce and complaint rates watched against a threshold, with sending halted if crossed
- A/B tests on subject line and sender name
- Data stays in your database and exports freely
Frequently asked
Does the software really belong to us?
Yes. It is installed on your server or in your cloud account; the database and the subscriber list stay with you, and the Amazon SES account is opened in your name. If you stop working with us, the system keeps running.
How is the cost calculated?
Two items: a one-off build, and the SES charge per email sent. SES bills on emails sent rather than subscribers held, and Amazon publishes the current unit price. There is no subscription, so in a month without campaigns there is no sending cost.
How large a list can we send to?
We set no limit in the software. On the SES side accounts start with a daily sending quota that rises as the sending history stays clean, which is why the first campaigns to a large list go out in stages.
Can we import the list we already have?
You can, but we audit it first: format errors, duplicates and domains with no mail server are stripped out. Consent remains your responsibility — we will not load a purchased list, because the first campaign would burn your domain’s reputation.
What do we do if the emails land in spam?
Technical side first: SPF, DKIM and DMARC are configured, the sending domain is verified, and a new domain is warmed up in stages. After that it is content and list discipline: a clean list, a reasonable frequency, genuinely opted-in recipients. If delivery starts dropping, sending stops automatically and the reason shows in the report.